“I always look forward to this event every year, as the content is useful and extremely valuable for when I prepare my marketing plans for the year ahead.”
— Jermaine Ranger
Chartered Institute of Marketing
Chief Strategy Officer and Chief Marketing Officer, Centerline Digital
Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline.
Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and Quintiles.
Twitter: @JohnvLane | @Centerline
Instagram: @JohnvLane | @Centerline
LinkedIn: John Lane, https://www.linkedin.com/in/johnvlane | Centerline, https://www.linkedin.com/company/center-line-productions
Snapchat: JohnvLane, http://www.snapchat.com/add/johnvlane | Centerliners, http://www.snapchat.com/add/centerliners