“I'm new to marketing and these webinars and the virtual conference exhibits were extremely helpful! I'll be attending more of these events in the future! Thank you!!”
Starts: 2:15 pm | Ends: 3:00 pm
The structure and function of the integrated marketing team of old has evolved rapidly in the past 10 years. There are new roles, new skills, new technologies and new desired outcomes and responsibility. It begs the questions:
Building an agile, omni-channel, customer-centric marketing organization is not difficult, but it does require planning, patience and perspicuity of purpose (the marketing 4Ps revised!).