Brought to you by: Target Marketing

Agenda

Search Without Screens: The Path of Voice Search

Starts: 11:10 am | Ends: 11:50 am

With the invention of the Amazon Echo and Google Home, people are searching the Internet by asking questions out loud rather than typing them into a computer or smartphone. In fact, there are more than 10 million voice-first devices being used right now. Voice-enabled devices completely change the way people search for products and services, therefore they change the way marketers should think about a consumer’s path to purchase. In this session, you will learn:

  • How voice search is changing marketing
  • How to optimize for voice search
  • Where voice search is heading in the future

Speaker