Who's Mailing What!, Target Marketing
As the head of the Who’s Mailing What! Archive since November 1998, Paul Bobnak has read and analyzed thousands of direct mail packages (their offers, copy, designs, incentives and formats) in over 200 industry categories, including publishing, nonprofits, telecom, B-to-B, financial services and retail.
He writes for the enewsletter, Who’s Mailing What! Report, and has been a judge in Fundraising Success Magazine‘s Gold Awards since 2006. If you want to follow Paul on Twitter, his handle is @PaulBobnak.